Project Overview
Porsche Design Tower Bangkok is Asia’s first residential development by Porsche Design, located in the elite Sukhumvit 38 Alley in Thonglor, Bangkok. Developed by Ananda Development, this high-end tower fuses the elegance of German engineering with contemporary Bangkok luxury. Each residence features spacious interiors, private balconies, personal pools, and uninterrupted skyline views—delivering an unmatched lifestyle experience for discerning buyers.
Challenge
To attract international high-net-worth individuals (HNWIs) and luxury property investors interested in Bangkok’s top-tier real estate, Porsche Design Tower Bangkok needed a way to reach a global audience of qualified, active real estate shoppers—not just browsers.
Solution: Housing Market Ads
Porsche Design Tower Bangkok partnered with Housing Market Ads, a precision-targeted display advertising system built for real estate, to launch a digital campaign focused on:
• Luxury property buyers
• Investors in Thailand, Singapore, Dubai, Hong Kong, and Germany
• High-income individuals searching for exclusive listings in Bangkok
By leveraging Housing Market Ads advanced geo-targeting, property-type filters, and AI-driven shopper segmentation, the campaign ensured that only serious buyers saw the listing.
Campaign Details
| Feature | Details |
|---|---|
| Ad Format | Static and dynamic banners showcasing the sleek tower, Porsche branding, and panoramic views |
| Targeting Strategy | Geo-targeted users searching for luxury condos or penthouses in Bangkok, especially in Sukhumvit and Thonglor |
| Languages | English, Chinese, German, Japanese, and Thai |
| Placement Locations | Across Housing Market Group’s 17 real estate portals including ThailandHousingMarket.com, SingaporeHousingMarket.com, and more |
| Budget | Starting from $5 USD/day with $10 CPM model |
Results
• 13M+ Monthly Shoppers: Ads reached Housing Market Ads built-in global audience.
• Qualified Traffic: Ads were only shown to users with intent to buy luxury property.
• Lead Quality: Generated leads included international investors and UHNW individuals exploring relocation or second homes in Southeast Asia.
• Brand Match: The Porsche brand was reflected perfectly in premium placements on Housing Market Ads luxury-focused platforms.
Key Benefits of Using Housing Market Ads
• Precision Targeting by country, city, property type (luxury condo), and listing type (for sale)
• Global Reach in 17 countries with native language ad support
• High-Quality Leads thanks to AI-based audience filtering and retargeting
• Low Cost, High Impact starting at just $5/day
Why It Worked
The Porsche Design Tower Bangkok is a niche luxury property that appeals to a very specific demographic. Housing Market Ads allowed the developer to bypass generic advertising platforms and instead engage directly with those already looking for high-end real estate in Asia.
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