The Diplomat, Sukhumvit is a landmark 31-storey development in one of Bangkok’s most prestigious districts, featuring Palladian-inspired architecture and 391 luxury apartments. On the 30th floor sits an ultra-exclusive full-floor designer penthouse, boasting bespoke interiors with a monochrome palette, custom furnishings by Liaigre, B&B Italia, and Minotti, and floor-to-ceiling glass windows offering panoramic views of Bangkok’s skyline.
Key Property Features:
• 4 bedrooms, including a master suite with walk-in robe and ensuite
• Multiple lounge and entertainment areas
• Gourmet Binova kitchen with Fisher & Paykel appliances
• 180° skyline balcony views
• Access to 24-hour concierge, security, swimming pool, private gym, office space, and parking
• Close to BTS Phrom Phong, international schools, world-class hospitals, parks, and luxury shopping
The Challenge
Ultra-luxury real estate requires ultra-targeted marketing. This penthouse is not for the average buyer—it is crafted for high-net-worth individuals (HNWIs), international property investors, and elite clientele looking for iconic Bangkok addresses. Traditional real estate portals and mass-market ad platforms often fail to deliver quality leads for such exclusive properties.
The Solution: Housing Market Ads
To market The Diplomat’s penthouse globally, the developer turned to Housing Market Ads, a precision-targeted real estate advertising platform available in 17 countries and 11 native languages, reaching 13 million monthly real estate shoppers.
Using geo-targeting, property-type filters, and listing-specific segmentation, Housing Market Ads enabled promotion of this unique asset only to qualified luxury property seekers in key markets like Hong Kong, Dubai, Singapore, Germany, and the United States.
Campaign Highlights:
• Target Audience: HNWIs, international real estate investors, and luxury lifestyle buyers actively searching for Bangkok and Sukhumvit-area penthouses
• Geographic Targeting: Dubai, Hong Kong, Singapore, Germany, China, and USA
• Listing Type: “For Sale – Ultra Luxury Penthouse”
• Ad Placement: Premium positions on ThailandHousingMarket.com and global sites in the Housing Market Group network
• Ad Type: Static banners and native display ads with retargeting enabled for interested visitors
• Budget: Starting at just $10 CPM, with flexible daily budget starting at $5/day
Results:
• Over 220,000 qualified impressions in the first 4 weeks
• Delivered inquiries from verified international buyers, including investor families in Hong Kong and Singapore
• Achieved click-through rates (CTR) 3x higher than traditional Google Display Ads in the same demographic
• Led to three private viewings scheduled within 30 days of launching the campaign
Why Housing Market Ads Was Chosen:
- Precision Targeting – Filtered by region, property type, and buyer intent
- High-End Network – Ads shown only to real estate shoppers, not general audiences
- Cost-Effective for Luxury Properties – Low CPM with high-quality conversions
- Global Exposure – Full coverage across 17 countries and in multiple languages
The successful marketing of The Diplomat Penthouse is a prime example of how Housing Market Ads empowers real estate professionals to reach exclusive, international buyers with unmatched precision and efficiency. For luxury real estate marketing, visibility is not enough—relevance is key, and Housing Market Ads delivers both.
Learn more or start a luxury real estate campaign at: Housing Market Ads
