The Hidden Secrets Behind the Success of Housing Market Ads — And Why It Beats Google & Facebook for Real Estate Marketing

Real estate marketing has changed dramatically in the last few years. While Google Ads and Facebook Ads dominated the industry for over a decade, the rise of real-estate–specific ad networks has disrupted the market completely.

At the center of this shift is Housing Market Ads, a hyper-targeted advertising system built exclusively for real estate professionals, developers, and property-related businesses.

But why is Housing Market Ads outperforming Google and Facebook—often at a fraction of the cost?

Below, we uncover the secrets behind Housing Market Ads success and how it delivers better visibility, better targeting, and lower cost than the big ad platforms.

1. Housing Market Ads Only Targets Active Real Estate Shoppers

This is one of the biggest advantages—and one that Google or Facebook simply cannot match.

Housing Market Ads places your campaigns directly inside real estate marketplaces across 17 countries, where users are actively searching for:

• Properties for sale

• Rentals

• Short-term rentals

• Vacation homes

• Co-living spaces

• Investment opportunities

Every single user is a pre-qualified property shopper, unlike Google or Facebook, where your ads appear to a broad, mixed audience and much of your budget is wasted.

Your ads never show to irrelevant users — only real, active, in-market property shoppers.

2. Advanced Targeting Built Exclusively for Real Estate

Housing Market Ads offers targeting options Google and Facebook don’t specialize in:

Target by Search Location & User Location

If someone searches for condos in Bangkok, Phuket, Miami, Sydney, or Dubai — the system shows them relevant ads automatically.

Target by Property Type

Condo, villa, townhouse, luxury penthouse, etc.

Target by Listing Type

For sale, for rent, investment property, vacation rental, and more.

This property-specific targeting ensures your campaign reaches only the right segment of real estate shoppers—without wasting budget.

3. Pricing: Housing Market Ads Is Up to 90% Cheaper Than Google & Facebook

Housing Market Ads Pricing

Starts at just $5/day

Flat $10 CPM

• No complicated bidding

• No hidden fees

• No inflated cost due to competition

Google and Facebook costs continue to rise every year due to overcrowded ad markets. For real estate, the numbers are painful:

Average Cost for Real Estate on Google Ads

• $3 – $12 per click

• $20–$90 per high-intent click (investment, luxury, international buyers)

Average Cost for Real Estate on Facebook Ads

• $0.80 – $4 per click

• High competition reduces reach

• Audience may not have any intent to buy property

Housing Market Ads CPM = $10

This means:

You get 1,000 real estate shopper impressions for only $10

✔ Instead of paying for random clicks, you pay only for reaching active property shoppers

✔ The ROI is higher because the audience is more qualified

When you compare your budget head-to-head, Housing Market Ads can reduce your advertising cost by up to 90% while delivering higher quality leads.

4. Exclusive Access to 17 Real Estate Marketplaces

Housing Market Ads delivers traffic directly across Housing Market Group’s network:

• Thailand

• Germany

• China

• Dubai

• Qatar

• Australia

• Philippines

• Malaysia

• Singapore

• USA

• India

• Indonesia

• UK

• Canada

• Japan

• Vietnam

• Hong Kong

These marketplaces generate over 39 million monthly listing views and 13 million monthly active property shoppers.

Google and Facebook cannot offer this level of real estate-specific traffic.

5. No Wasted Ad Budget — Only Qualified Real Estate Leads

Housing Market Ads uses:

• AI-driven audience segmentation

• Real estate behavioral tracking

• Interest-based intent signals

• Real marketplace search data

Google tracks keywords.

Facebook tracks user interests.

Housing Market Ads tracks REAL property shopper behavior.

This creates a conversion machine, where your ads appear only to people who have already shown interest in similar properties.

6. Built for Agents, Developers, Marketers & Local Services

Housing Market Ads isn’t just for agents—it helps:

• Developers

• Agencies

• Builders

• Mortgage brokers

• Interior designers

• Furniture companies

• Moving companies

• Home repair services

Any business connected to real estate can instantly tap into a live pool of property seekers.

7. Simple, Fast, and Designed for Real Estate Marketing

Google Ads and Facebook Ads require:

• weeks of optimization

• technical knowledge

• ad specialists

• retargeting setup

• pixel installation

• conversion tracking

• complex bidding strategies

Housing Market Ads offers:

✔ A simple interface

✔ Plug-and-play campaigns

✔ Built-in targeting

✔ No pixel or tracking setup

✔ No learning curve

✔ Real-estate–optimized templates

You launch your campaign in minutes — and reach the right audience instantly.

This Is Why Housing Market Ads Wins

Housing Market Ads succeeds because it solves every weakness in traditional ad platforms:

Google & Facebook Weaknesses

• Expensive

• High competition

• Low buyer intent

• Broad audiences

• Complex setup

Housing Market Ads Advantages

• Real estate–only audience

• Precise targeting

• Extremely low CPM

• No wasted budget

• Access to 13M active shoppers

• Available in 17 countries

• Starts at just $5/day

• Ads shown only to qualified real estate shoppers

In real estate, intent is everything—and Housing Market Ads is the only platform built entirely around property intent.

If you’re looking for a more cost-effective, more targeted, and higher-converting alternative to Google and Facebook, Housing Market Ads is the clear winner.

Ready to Start?

Start advertising for just $5/day and reach real property buyers in 17 countries.

👉 Visit: HousingMarketAds.com

👉 Or request more information directly.