Real Estate Intent Advertising
Real Estate Advertising That Reaches People While They’re Searching for Property
Housing Market Ads places your campaign inside real estate marketplaces, in front of people browsing listings right now — targeted by the market they are searching, the property they want, and the words they are using to find it.
- Portal network
- 34
- real estate portals, one campaign
- Pricing
- $10 CPM
- per 1,000 targeted impressions
- Targeting
- Real estate
- location, property, listing, keyword
What it is
Advertising built around property intent.
Housing Market Ads is a real estate advertising platform. It places display advertising inside real estate marketplaces, so a campaign reaches people at the moment they are actively shopping for property — and targets them by what they are shopping for, rather than by who a data set says they are.
The context is real estate
Ads run inside real estate marketplaces, alongside the listings people came to look at. The surrounding page is already about property, so the ad is not an interruption of something unrelated.
The signal is the search
A property search states a location, a category and a transaction. That is a declaration of what someone wants, made minutes ago — not an interest inferred from months of browsing.
The targeting follows both
Five dimensions turn those signals into an audience: the location being searched, the shopper’s own location, property type, listing type and keywords.
Why it works
Intent beats demographics.
A demographic profile says someone is the kind of person who might move. A property search says they are moving, roughly where, roughly what into, and roughly when. The second is not a better guess than the first — it is not a guess.
Marketplace behaviour is unusually legible because a property search is structured. To see a results page at all, someone has committed to a location, usually a property category, and a transaction — buying or renting. Then they narrow, compare, come back, and narrow again. Each of those actions is a fact about a decision in progress, not a proxy for one.
That is context a general network cannot reconstruct from the outside, because it is produced by the marketplace itself. It is also self-limiting in a useful way: it says nothing about who somebody is, only about what they are shopping for — which is the part an advertiser can actually act on.
Google knows
what someone is searching for.
Captures demand that has already turned into a query.
Meta knows
who someone is.
Builds and re-reaches audiences from profile and behaviour.
Housing Market Ads knows
what property someone is actively shopping for.
Reaches them inside the marketplace, mid-comparison.
These are three different jobs. Housing Market Ads is built to sit alongside your existing channels, not to replace them.
The network
One campaign. A network of 34 real estate portals.
Each portal is the Housing Market marketplace for its country, and each one is where people in that market go to browse listings. A campaign is built once and distributed across the network, rather than negotiated portal by portal.
34
Real estate portals
- Asia
- 12
- Middle East
- 5
- Europe
- 5
- North & Central America
- 4
- South America
- 6
- Africa
- 1
- Oceania
- 1
Targeting
Real estate targeting, not general audience targeting.
Five dimensions, built from what a property search actually contains. Use one, or layer them until the audience matches the offer.
Search Location
The place someone is searching for property in — not where they happen to be sitting.
Learn moreUser Location
Where the shopper actually is, for offers that need them close enough to turn up.
Learn moreProperty Type
Houses, villas, condominiums and apartments, townhouses, land, commercial property.
Learn moreListing Type
Sale, rent, short-term rental, co-living — the transaction someone is actually shopping for.
Learn moreKeywords
The property terms people are searching, researched with the Keyword Planner.
Learn moreSomeone in Germany, searching Thailand
A general network sees a person in Germany and offers them German property. Search-location targeting sees someone shopping the Thai market — and puts a Thai advertiser in front of them. Destination intent, not physical location, is the thing this platform reads that a general network cannot.
How it works
From free account to live campaign.
Four steps, all self-service. Campaigns may be reviewed before they run, so allow time ahead of a launch or an open house.
01
Create a free account
Registration is free and self-service. You can look around, plan an audience and price a campaign before spending anything.
02
Build the campaign
Set one objective and one destination, choose an ad format, and upload the creative you want to run.
03
Choose the audience
Narrow by search location, user location, property type, listing type and keywords — layering only as far as delivery allows.
04
Launch and measure
Go live across the portal network and follow impressions, clicks and click-through rate in Media Manager.
Solutions
Built for the real estate economy.
A property search creates demand for far more than the property. Whoever you sell to, the audience starts in the same place.
- Explore
Real Estate Agents
Stay visible to the people already searching in your patch — while they are looking, not weeks later.
- Explore
Property Developers
Fill a project pipeline with people already shopping for the kind of property you are building.
- Explore
Mortgage Brokers
Meet buyers while they are still deciding how to finance the purchase.
- Explore
Property Sellers
Selling or renting privately? Put your property in front of the people searching for it.
- Explore
Property Services
Moving triggers a cluster of decisions. Be present for the one you serve.
- Explore
Marketing Agencies
Add a real estate advertising channel your clients cannot buy through a general platform.
Pricing
Simple advertising pricing.
One rate across the network. You pay for targeted impressions, and the maths is the whole model.
$10CPM
$10 per 1,000 targeted ad impressions.
- Free account, self-service setup
- Real estate targeting on five dimensions
- Distributed across the 34 portals
- No long-term contract
What that comes to
Impressions ÷ 1,000 × $10. Nothing else in the calculation.
- 50,000 impressions$500
- A single listing or a short local campaign.
- 250,000 impressions$2,500
- An agency book, or a project running for a season.
- 1,000,000 impressions$10,000
- A development launch across several markets.
Before any applicable taxes, fees, or optional design and managed services. Check your dashboard or written order for the currency and final rate that apply to your account.
Why us
Why Housing Market Ads?
Built for property, not adapted to it
The targeting vocabulary is property type, listing type and search location. It is not an interest category standing in for one.
Context you cannot buy elsewhere
Ads run inside real estate marketplaces, beside the listings people came for — a placement a general display network does not have.
Destination intent, addressable
Search-location targeting reaches someone shopping a market from another country, which is ordinary in real estate and awkward everywhere else.
One network, one campaign
A campaign is built once and distributed across the 34 portals, instead of being negotiated market by market.
A published rate
$10 CPM, self-service, no long-term contract. A media plan can be built from arithmetic rather than a quote.
No promises we cannot keep
No guaranteed leads, sales or return. Results depend on your offer, market, creative and follow-up, and we would rather say so here than in the small print.
Reach property shoppers across 34 real estate portals.
Creating an account is free. Build a campaign, set the audience, and see what it costs before you commit anything.