Skip to main content

Real Estate Intent Advertising

Real Estate Advertising That Reaches People While They’re Searching for Property

Housing Market Ads places your campaign inside real estate marketplaces, in front of people browsing listings right now — targeted by the market they are searching, the property they want, and the words they are using to find it.

Create Free AccountSee How It Works
Portal network
34
real estate portals, one campaign
Pricing
$10 CPM
per 1,000 targeted impressions
Targeting
Real estate
keywords for location, property and listing

What it is

Advertising built around property intent.

Housing Market Ads is a real estate advertising platform. It places display advertising inside real estate marketplaces, so a campaign reaches people at the moment they are actively shopping for property — and targets them by what they are shopping for, rather than by who a data set says they are.

  • The context is real estate

    Ads run inside real estate marketplaces, alongside the listings people came to look at. The surrounding page is already about property, so the ad is not an interruption of something unrelated.

  • The signal is the search

    A property search states a location, a category and a transaction. That is a declaration of what someone wants, made minutes ago — not an interest inferred from months of browsing.

  • The targeting follows both

    Keywords turn those signals into an audience: a campaign appears on the portal pages whose address carries its words — the location being searched, the property type and the listing type.

Why it works

Intent beats demographics.

A demographic profile says someone is the kind of person who might move. A property search says they are moving, roughly where, roughly what into, and roughly when. The second is not a better guess than the first — it is not a guess.

Marketplace behaviour is unusually legible because a property search is structured. To see a results page at all, someone has committed to a location, usually a property category, and a transaction — buying or renting. Then they narrow, compare, come back, and narrow again. Each of those actions is a fact about a decision in progress, not a proxy for one.

That is context a general network cannot reconstruct from the outside, because it is produced by the marketplace itself. It is also self-limiting in a useful way: it says nothing about who somebody is, only about what they are shopping for — which is the part an advertiser can actually act on.

  • Google knows

    what someone is searching for.

    Captures demand that has already turned into a query.

  • Meta knows

    who someone is.

    Builds and re-reaches audiences from profile and behaviour.

  • Housing Market Ads knows

    what property someone is actively shopping for.

    Reaches them inside the marketplace, mid-comparison.

These are three different jobs. Housing Market Ads is built to sit alongside your existing channels, not to replace them.

The network

One campaign. A network of 34 real estate portals.

Each portal is the Housing Market marketplace for its country, and each one is where people in that market go to browse listings. A campaign is built once and distributed across the network, rather than negotiated portal by portal.

Explore the Network

34

Real estate portals

Asia
12
Middle East
5
Europe
5
North & Central America
4
South America
6
Africa
1
Oceania
1

Targeting

Real estate targeting, not general audience targeting.

Four dimensions, built from what a property search actually contains, and all of them set through your keywords. Use one, or combine them until the audience matches the offer.

How it works

From free account to live campaign.

Four steps, all self-service. Every campaign is reviewed before it runs, so allow time ahead of a launch or an open house.

  1. 01

    Create a free account

    Registration is free and self-service. You can look around, plan an audience and price a campaign before spending anything.

  2. 02

    Build the campaign

    Name the campaign, add the landing page, then write the ad: short titles and descriptions, images and a logo. The ad is assembled to fit the ad slots on each portal page.

  3. 03

    Choose the audience

    Set the keywords that decide where the ad appears — the location, property type and listing type people are searching — and a daily budget, then submit the campaign for review.

  4. 04

    Launch and measure

    Go live across the portal network, follow impressions, clicks, click-through rate and spend in the dashboard, and switch any campaign off or on at any time.

Inside the product

A look inside

  • The Keyword Planner with Bangkok, condo, apartment and sale selected, and a preview of the keyword ideas it suggestsThe Keyword Planner with Bangkok, condo, apartment and sale selected, and a preview of the keyword ideas it suggests
    Pick a location, property types and a listing type, and the Keyword Planner turns them into campaign keywords
  • The campaigns list in the Housing Market Ads dashboard, sorted by the on/off column, showing example campaigns with their status, budget and on/off switchThe campaigns list in the Housing Market Ads dashboard, sorted by the on/off column, showing example campaigns with their status, budget and on/off switch
    Every campaign in one list, with its review status and an on/off switch — sort by the switch to group the campaigns that are on
  • The create campaign form, with fields for the campaign name, launch date, final URL, ad title, description, images and logosThe create campaign form, with fields for the campaign name, launch date, final URL, ad title, description, images and logos
    Write the ad, add images and a logo, and submit it for review
  • The target audiences list in the Housing Market Ads dashboard, with example audiences and buttons to edit or delete each oneThe target audiences list in the Housing Market Ads dashboard, with example audiences and buttons to edit or delete each one
    Save target audiences by country or by circles drawn on a map, and reuse them in any campaign

Dashboard screens are shown with example campaigns. The Keyword Planner is the public page.

Solutions

Built for the real estate economy.

A property search creates demand for far more than the property. Whoever you sell to, the audience starts in the same place.

Pricing

Simple advertising pricing.

One rate across the network. You pay for targeted impressions, and the maths is the whole model.

$10CPM

$10 per 1,000 targeted ad impressions.

  • Free account, self-service setup
  • Keyword targeting built for real estate
  • Distributed across the 34 portals
  • No long-term contract
Create Free AccountSee pricing details

What that comes to

Impressions ÷ 1,000 × $10. Nothing else in the calculation.

50,000 impressions$500
A single listing or a short local campaign.
250,000 impressions$2,500
An agency book, or a project running for a season.
1,000,000 impressions$10,000
A development launch across several markets.

Before any applicable taxes. Prices and billing are in US dollars, and campaigns are paid by card from a prepaid balance that is topped up automatically while they run.

Why us

Why Housing Market Ads?

  • Built for property, not adapted to it

    The targeting vocabulary is property type, listing type and search location. It is not an interest category standing in for one.

  • Context you cannot buy elsewhere

    Ads run inside real estate marketplaces, beside the listings people came for — a placement a general display network does not have.

  • Destination intent, addressable

    Search-location targeting reaches someone shopping a market from another country, which is ordinary in real estate and awkward everywhere else.

  • One network, one campaign

    A campaign is built once and distributed across the 34 portals, instead of being negotiated market by market.

  • A published rate

    $10 CPM, self-service, no long-term contract. A media plan can be built from arithmetic rather than a quote.

  • No promises we cannot keep

    No guaranteed leads, sales or return. Results depend on your offer, market, creative and follow-up, and we would rather say so here than in the small print.

Reach property shoppers across 34 real estate portals.

Creating an account is free. Build a campaign, set its keywords and daily budget, and add a card only when you submit it for review.

Create Free AccountTalk to Us