What Is Housing Market Ads? A Complete Guide for Real Estate Marketers

Housing Market Ads is one of the most powerful and specialized real estate advertising systems available today — designed exclusively for property professionals who want real, qualified traffic without wasting money on broad, low-intent audiences.

Unlike Google Ads or Meta Ads, which target general internet users, Housing Market Ads places your promotions directly inside real estate marketplaces across 17 countries where active property buyers, renters, and investors are already searching.

With advanced geo-location targeting, property-type targeting, and ads shown only to qualified real estate shoppers, Housing Market Ads offers unmatched precision for modern real estate marketing.  

What Exactly Is Housing Market Ads?

Housing Market Ads is a display advertising system built specifically for real estate. It allows marketers, developers, agents, and property-related businesses to reach 13 million+ monthly real estate shoppers across 17 international Housing Market Group platforms.  

Every ad is strategically delivered to real users who are actively searching properties — meaning your marketing budget is spent only on people with real buying interest.

Key Highlights

• Audience: Active real estate shoppers only

• Targeting: Geo-location, user search location, property type, listing type

• Pricing: Starts at $5/day (or $10 CPM)

• Coverage: 17 countries and 11 languages

• Impressions: 196 million+ monthly ad impressions

• Use cases: Agents, developers, mortgage brokers, interior designers, home services, property management companies, and more

How Housing Market Ads Works

1. Target Buyers by Location

You can target audiences based on:

• Their physical location

• Their search location (where they are looking for property)

Whether someone searches for a condo in Bangkok, a villa in Phuket, or a house in Sydney, your ads appear exactly when buyer intent is highest.  

2. Target by Property Type or Listing Type

Housing Market Ads lets you choose:

• Condos

• Houses

• Villas

• Luxury properties

• Co-living

• Short-term rentals

• For Sale / For Rent / New Developments

This hyper-focused targeting ensures your ads reach the right category of shopper every time.  

3. Ads Are Shown Only to Qualified Real Estate Shoppers

Using AI-driven audience segmentation and real user behavior, Housing Market Ads delivers your ads only to:

• Active buyers

• Serious investors

• Renters actively browsing properties

This results in:

• Higher conversions

• Lower wasted spend

• More qualified leads

4. Promote Across 17 Real Estate Marketplaces

Your ads appear across Housing Market Group’s full network:

• Thailand

• Germany

• China

• Dubai

• Qatar

• Australia

• Philippines

• Malaysia

• Singapore

• USA

• India

• Indonesia

• UK

• Canada

• Japan

• Vietnam

• Hong Kong

Each marketplace has its own local traffic, native language support, and country-specific property shoppers.  

Why Real Estate Marketers Love Housing Market Ads

Highly Qualified Leads

Your ads reach real estate shoppers, not random internet users.

This dramatically improves your lead quality and ROI.  

Massive Visibility Across 17 Countries

Housing Market Ads marketplaces generate:

39 million listing views

13 million real estate shoppers

196 million+ monthly ad impressions

Your brand receives exposure on a truly global scale.  

Affordable & Predictable Pricing

With $10 CPM and campaigns starting at $5/day, Housing Market Ads is one of the cheapest and most efficient real estate advertising systems in the world.

Even small local agents can run highly effective international campaigns.

Perfect for Cross-Border Property Marketing

Developers and agents selling:

• Thailand → China

• Dubai → India

• Vietnam → Singapore

• Australia → UK

• USA → International investors

…gain direct access to foreign buyers in their native language.

Works for More Than Just Property Listings

Housing Market Ads is ideal for:

• Loan officers & mortgage brokers

• Home renovation companies

• Insurance providers

• Interior designers

• Co-living operators

• Movers & relocation companies

• Real estate agencies

• Developers

If your business touches real estate, this platform delivers the right audience.

Who Should Use Housing Market Ads?

Real Estate Agents

Generate buyer and renter leads fast.

Promote your listings and services to active shoppers.

Developers

Get global exposure for new projects.

Attract international investors and foreign buyers.

Brokerages

Grow your brand presence across 17 countries.

Property Service Providers

Target homeowners and renters who need your services.

Marketing Agencies

Offer Housing Market Ads as a full-service solution to clients.

How to Get Started

You can launch your first campaign in minutes using the Housing Market Ads Media Manager, the self-service dashboard that gives complete control over your ads.  

Simply:

1. Choose country

2. Choose audience targeting

3. Upload your banners

4. Set your daily budget

5. Launch

Housing Market Ads is the most precise, cost-efficient, and high-intent real estate advertising system available today.

Whether you’re an agent, developer, agency, or service provider in the property industry, Housing Market Ads offers:

• unmatched targeting

• high-quality traffic

• global reach

• affordable pricing

It is built exclusively for real estate, making it more effective than traditional advertising platforms.