When it comes to real estate marketing, choosing the right advertising platform can determine whether you generate high-quality leads—or burn through your budget with little to show for it. Two major players dominate conversations today: Housing Market Ads and Google Ads.
While Google Ads is one of the world’s largest ad platforms, Housing Market Ads is purpose-built exclusively for real estate and reaches millions of active property shoppers across 17 countries.
So which one works better for real estate?
Here’s a clear breakdown to help you decide.
What Is Housing Market Ads?
Housing Market Ads is a specialized real estate advertising system designed for agents, developers, and property-related businesses. Unlike general ad networks, Housing Market Ads targets only active real estate shoppers, using:
• Geo-location targeting
• Search-location targeting
• Property-type targeting
• Listing-type targeting (For Sale, Rent, Short-Term, Luxury, etc.)
• AI-driven qualification to show ads only to real estate shoppers
Housing Market Ads delivers over 13 million real estate shoppers monthly and 196 million monthly ad impressions, across 17 international real estate marketplaces.
Google Ads: A General, Broad Advertising System
Google Ads offers reach across billions of daily searches and millions of websites. Advertisers can target keywords, demographics, interest segments, and more.
But since Google Ads is not real-estate-specific, your ads compete with every advertiser in your city—and clicks can be extremely expensive, especially for top locations and keywords like:
• “condos for sale in Bangkok”
• “property investment Thailand”
• “buy apartment Dubai”
Some keywords can cost $5–$25 per click, and you still have no guarantee that the user is a real, qualified property shopper.
Housing Market Ads vs. Google Ads: The Breakdown
1. Target Audience
Housing Market Ads
✔ Only displays ads to active real estate shoppers
✔ Targets people searching for property in real time
✔ Uses property-type + listing-type filters
✔ Zero wasted impressions
Google Ads
✖ Shows ads to anyone searching similar terms—whether they are buyers, students doing research, competitors, or just browsing
✖ Risk of high irrelevant traffic
✖ High click prices for real estate
Winner: Housing Market Ads
Because 100% of its users are property shoppers.
2. Cost Efficiency
Housing Market Ads
✔ Starts at $5/day
✔ Fixed $10 CPM
✔ No cost for clicks
✔ Predictable budget and impression delivery
Google Ads
✖ PPC model means you pay per click
✖ Real estate keyword CPC is often very high
✖ Costs can spike during competition
Winner: Housing Market Ads
Because impressions are guaranteed and much cheaper.
3. Geographic & Property Targeting
Housing Market Ads
✔ Target by user location
✔ Target by search location
✔ Target by property type (condo, villa, land, luxury, etc.)
✔ Target by listing type (sale, rent, short-term)
Google Ads
✖ Location targeting only (no search-location or property filters)
✖ No property-type targeting
✖ Reliant on keyword combinations
Winner: Housing Market Ads
Purpose-built for real estate campaigns.
4. Lead Quality
Housing Market Ads
✔ Leads come from real estate marketplaces
✔ Users are already browsing or inquiring about properties
✔ Extremely high intent
Google Ads
✖ Quality varies
✖ Many clicks come from people who are not buyers
✖ High bounce rate on real estate landing pages
Winner: Housing Market Ads
5. International Reach
Housing Market Ads currently operates in 17 countries including:
Thailand, Germany, China, Dubai, Qatar, Australia, Philippines, Malaysia, Singapore, USA, India, Indonesia, UK, Canada, Japan, Vietnam, Hong Kong.
Google Ads is available worldwide, but again—its audience is not real estate specific.
Winner: Tie
Both offer international reach, but only Housing Market Ads ensures real estate intent.
Which Platform Should Real Estate Marketers Use?
Choose Housing Market Ads if you want:
✔ Highly qualified real estate leads
✔ Lower cost per acquisition
✔ 100% real estate shoppers
✔ Advanced property targeting
✔ A predictable CPM-based budget
Choose Google Ads if you need:
✔ Brand awareness beyond real estate audiences
✔ Search ads targeting specific keywords
✔ Large budgets for competitive markets
✔ Multi-industry campaigns
Most real estate agents and developers now combine both—but Housing Market Ads is by far the most cost-efficient and targeted solution for generating property leads.
If you are in real estate, Housing Market Ads is built specifically for your business—and offers stronger targeting, better lead quality, and dramatically lower costs than Google Ads.
Google Ads is powerful, but its broad audience and high cost per click make it less efficient for real estate unless you have a large budget and expert campaign management.
Start Advertising Where Real Buyers Are Looking
Reach real property shoppers today in 17 countries with Housing Market Ads.
👉 Visit HousingMarketAds.com
👉 Start from just $5/day
👉 Target only verified real estate shoppers
