In 2017, Housing Market Group was born from a simple but powerful vision: to make real estate tools, marketing, and exposure more accessible and effective for real estate professionals around the world. What began as a small digital experiment quickly evolved into a global PropTech brand operating in 17 countries, with millions of users and a suite of products designed to solve the real problems that agents, developers, and homeowners face in today’s digital-first real estate market.
A Real Estate Market Ripe for Disruption
The global real estate industry has long been fragmented, expensive to advertise in, and difficult to navigate for agents who lacked large budgets or sophisticated technology. Marketing solutions were often costly and restricted to local reach, leaving international opportunities untapped. Homeowners had little control over listing their properties directly, and developers struggled to access global agents who could help them sell overseas.
Housing Market Group was created to change all of that.
The Founding Vision
At the core of Housing Market Group’s mission is the belief that real estate marketing should be:
• Accessible to every real estate professional, regardless of their budget.
• Scalable, allowing even small agencies to reach global investors.
• Powerful, with built-in tools for CRM, lead management, and smart ad targeting.
• Free to use at the basic level, creating fairness and opportunity for everyone.
Founded by a team with deep experience in real estate, software, and marketing, Housing Market Group set out to build real estate marketplaces that are not just online property directories—but full ecosystems of tools and connections.
From One Country to a Global Network
Starting with ThailandHousingMarket.com, the idea was quickly validated. Agents signed up by the hundreds, homeowners loved the ability to list their properties, and developers started seeing real returns through the exposure. With that proof of concept, the company expanded—first across Southeast Asia, then Europe, and later to the U.S. and other key real estate markets.
Today, Housing Market Group operates real estate platforms in:
• Thailand
• Singapore
• Malaysia
• Hong Kong
• Indonesia
• Vietnam
• Philippines
• China
• India
• USA
• UK
• Germany
• Dubai
• Canada
• Qatar
• Australia
Each country platform is localized, SEO-optimized, and features language-specific listings and tools that meet the needs of that region’s agents, buyers, and developers.
The Early Product Ecosystem
Housing Market Group’s early product suite focused on these key elements:
• Free-to-use listing platforms for homeowners and agents
• Housing Market CRM for lead tracking, communication, and follow-up
• Premier Agent Program offering location-based lead distribution
• XML/API sync for easy integration with agents’ own websites
By building for utility first—and monetizing only through optional add-ons—Housing Market Group quickly grew a loyal user base of over 486,500 active agents and 385,000+ active homeowners, managing more than 21.87 million property listings worldwide.
Turning Point: Housing Market Ads
The biggest leap in product evolution came with the launch of Housing Market Ads—a global real estate advertising engine designed to place display ads across all Housing Market platforms. It was the missing link: a cost-effective way to deliver listings to over 13 million monthly property shoppers in a targeted and measurable way.
Ads are available via CPM (cost-per-thousand impressions), rotate on mobile and desktop, and can target countries, languages, and property types. With more than 196 million ad impressions monthly, Housing Market Ads quickly became the go-to solution for real estate professionals who needed international reach on a local budget.
Still Bootstrapped—and Still Growing
Unlike many of today’s tech startups, Housing Market Group grew without outside investment for nearly a decade. The company was bootstrapped and run lean by its founding team—choosing product quality and user growth over chasing rounds of funding.
Now, as we prepare to scale into new verticals (like real estate tokenization and DeFi-powered property investing), Housing Market Group is opening its doors for its first-ever external funding round. The goal? To accelerate innovation, enter more countries, and double down on the tools that empower real estate professionals everywhere.
Our Philosophy: Empower First
Every decision we’ve made since 2017 comes back to a core idea: empower agents, not platforms. We don’t compete with agents. We don’t take commissions. We don’t lock anyone into exclusivity. We simply provide the infrastructure—ads, tools, exposure, and automation—that lets professionals do what they do best: sell real estate.
We’re proud of how far we’ve come, and even more excited about where we’re going.
