Skip to main content

Free PDF handbook

Housing Market Ads Handbook

A step-by-step guide to Housing Market Ads for advertisers: getting started, campaigns, targeting, cost and budget, tracking and results, billing and your account.

Each chapter walks through one task, step by step, with a screenshot of every step. Download it free as a PDF to read offline, share with your team or print.

Edition
Chapters
31
Parts
7
Format
PDF, free

This handbook is being prepared. When the first edition is ready, it will be free to download here as a PDF.

All languages

  • EnglishComing soon
  • EspañolComing soon
  • العربيةComing soon
  • 繁體中文Coming soon
  • 简体中文Coming soon
  • DeutschComing soon
  • FrançaisComing soon
  • Português (Brasil)Coming soon
  • ไทยComing soon
  • Tiếng ViệtComing soon
  • 日本語Coming soon
  • हिन्दीComing soon
  • Bahasa IndonesiaComing soon
  • Bahasa MelayuComing soon
  • ភាសាខ្មែរComing soon
  • TürkçeComing soon
  • ΕλληνικάComing soon

Each language is added here as soon as its edition is ready.

What's inside

Part 1

Getting started

  1. Create your account
  2. Sign in
  3. Reset your password
  4. Your dashboard

Part 2

Campaigns

  1. Create a campaign
  2. Set a launch date
  3. Upload images and logos
  4. Review your ad details
  5. Pause and resume a campaign
  6. Edit a campaign
  7. Delete a campaign
  8. Submit a campaign for review

Part 3

Targeting

  1. Target keywords
  2. Create a target audience
  3. Target places on a map
  4. Target property types
  5. The Keyword Planner

Part 4

Cost, budget and delivery

  1. How you are charged
  2. Set a daily budget
  3. Negative keywords, frequency cap and pacing

Part 5

Tracking and results

  1. Install the conversion pixel
  2. Read your results

Part 6

Billing and payments

  1. Add a payment card
  2. Replace your payment card
  3. Automatic top-ups
  4. When a card is declined

Part 7

Your account

  1. Update your profile
  2. Change your password
  3. Refer a friend
  4. Language and dark mode
  5. Get help and send feedback

More help

Help Center

Short answers to common questions about Housing Market Ads.

Browse the answers (opens in a new tab)

Video guides

Watch each task on YouTube, one short video at a time.

Watch the videos (opens in a new tab)