For agencies

Real Estate Advertising for Marketing Agencies

Add a real estate advertising channel your clients cannot buy through a general platform.

Housing Market Ads for marketing agencies is a specialist real estate channel an agency can plan, buy and report on for property clients. Targeting is built around property search behaviour rather than general interest categories, and the published cost per thousand impressions makes a client budget straightforward to forecast.

Targeting built specifically for property
Self-service campaign management
A published rate to plan a client budget against

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A channel built for property clients

Search location, property type, listing type and keyword targeting are specific to real estate. Reproducing them on a general-purpose platform means approximating property intent from interest categories and lookalikes, which is a different thing.

Sits alongside the rest of the plan

This is a specialist layer, not a replacement for search or social. Search captures the people already asking; social builds the audience; this reaches them inside the marketplace where they are comparing actual properties. A plan usually wants all three.

Price and report predictably

A single published CPM makes a media plan straightforward to build and to reconcile afterwards. Impressions, clicks, click-through rate and spend are reported in the dashboard, campaign by campaign and over the dates you choose.

Run separate campaigns per client, offer and market
Give one campaign several titles, descriptions and images, which rotate
Reconcile delivery against the plan in the dashboard

Common questions

Can I manage several clients from one account?: An account holds its own campaigns, spend and card, and there is no separate agency view, so a separate account for each client keeps each client’s campaigns and billing apart.
What reporting is available?: The dashboard reports impressions, clicks, click-through rate, cost per click and spend for each campaign, over the date range you choose. Conversions are not tracked there, so measure enquiries on your client’s own landing page.