For developers and project marketers

Advertising for Property Developers and Project Marketers

Fill a project pipeline with people already shopping for the kind of property you are building.

Housing Market Ads for property developers is display advertising for a project — a launch, off-plan inventory, remaining units or a show-home appointment — placed where people are researching that property type and that location. Developers and project marketers selling internationally use search-location targeting to reach demand that forms outside the country the project sits in.

Target by property type and listing type
Advertise against the locations that matter to the project
One campaign across the whole network

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Match the audience to the development

Property and listing type targeting lets a campaign speak to the specific segment a project serves, rather than paying to reach an entire city. A branded residence, a townhouse phase and a land parcel are three different audiences.

Advertise where demand is forming

Search-location targeting reaches people researching a location before they commit — which is when a development is still a live option for them rather than one they have already ruled out.

Reach international and investment demand

Cross-border buying is a normal case in development sales, not an edge case. Because targeting can follow the location someone is searching rather than the country they are sitting in, a project can be advertised to overseas demand without building a separate campaign for every source market.

Advertise a destination to the people researching it from abroad
Run a launch and a remaining-units campaign with different creative
Segment by listing type where a project both sells and rents

Run the launch across one network

A single campaign distributes across the portal network, so a launch does not have to be assembled portal by portal or negotiated market by market.

Common questions

Can I run a campaign before the project is complete?: Yes. Off-plan and launch campaigns are a normal use. Your creative and landing page must describe the stage the project is actually at, and carry any disclosure your market requires.
Can one campaign cover several markets?: Yes. Give it keywords for each market, or split the markets into separate campaigns so each one can be read on its own.