How it works
Housing Market Ads is self-service. You create the campaign, choose who should see it, and it runs across the portal network.
A campaign is set up in the Housing Market Ads dashboard: a landing page, an ad built from short titles, descriptions, images and a logo, the keywords that decide where it appears, and a daily budget, then a review before it goes live. It is distributed across 34 portals and billed at $10 per 1,000 targeted impressions.
How it works
Four steps, all self-service. Every campaign is reviewed before it runs, so allow time ahead of a launch or an open house.
01
Registration is free and self-service. You can look around, plan an audience and price a campaign before spending anything.
02
Name the campaign, add the landing page, then write the ad: short titles and descriptions, images and a logo. The ad is assembled to fit the ad slots on each portal page.
No page for this property yet? Build one free in Housing Market Cloud.03
Set the keywords that decide where the ad appears — the location, property type and listing type people are searching — and a daily budget, then submit the campaign for review.
04
Go live across the portal network, follow impressions, clicks, click-through rate and spend in the dashboard, and switch any campaign off or on at any time.
What changes between campaigns is the audience and the creative, not the process. The cost column is arithmetic — impressions ÷ 1,000 × $10 — and is not a forecast of results.
50,000 impressions$500
1,000,000 impressions$10,000
250,000 impressions$2,500
Targeting
Four dimensions, built from what a property search actually contains, and all of them set through your keywords. Use one, or combine them until the audience matches the offer.
The place someone is searching for property in — not where they happen to be sitting.
Learn moreCondominiums, houses, apartments, villas, land, and commercial, office or business property.
Learn moreSale, rent, vacation rental, co-living — the transaction someone is actually shopping for.
Learn moreThe words a portal page must carry for your ad to appear, researched with the Keyword Planner.
Learn moreA general network sees a person in Germany and offers them German property. Search-location targeting sees someone shopping the Thai market — and puts a Thai advertiser in front of them. Destination intent, not physical location, is the thing this platform reads that a general network cannot.
Two things are worth doing before the first draft, and both are free.
The Keyword Planner turns a location, property types and a listing type into keyword ideas, and counts how many matching searches were made on the portals over the dates you choose. It needs no account, and signed-in advertisers open it from the dashboard sidebar. Past searches are a guide, not a guarantee of impressions, clicks, enquiries or sales.
Open the Keyword PlannerHousing Market Insights covers real estate market data. It is the sensible place to check what a market looks like before deciding which one to put a budget behind.
Open Housing Market InsightsCreating an account is free. Build a campaign, set its keywords and daily budget, and add a card only when you submit it for review.