For agents and brokerages

Real Estate Advertising for Agents and Brokerages

Stay visible to the people already searching in your patch — while they are looking, not weeks later.

Housing Market Ads for real estate agents is display advertising placed inside real estate marketplaces, so an agent or brokerage reaches people at the moment they are browsing property in a chosen location. Campaigns are targeted with keywords for the location being searched, the property type and the listing type, and are bought at a published cost per thousand impressions.

Target the locations you actually list in
Match property and listing types to your book
Self-service setup, no long-term contract

Create Free Account

Reach buyers where they are already looking

Your ads appear across a network of real estate portals, in front of people browsing property listings. The audience is defined by what someone is shopping for, not by a demographic proxy that happens to correlate with moving house.

Target the areas you work

Search-location targeting advertises against the places people are searching for property, so budget follows genuine demand for your market rather than everyone who happens to live nearby. A listing in one suburb can be advertised to the people searching that suburb, wherever in the world they are sitting.

Match the campaign to the mandate

Property type and listing type separate a rental book from a sales book, and a condominium mandate from a land mandate.

Promote a single exclusive mandate, or a whole area of your book
Split sale and rental intent so reporting stays readable
Run a listing campaign and a brand campaign side by side

Stay in front through a long decision

Property decisions take time. Running consistently across the network keeps your name present through a search that may last weeks or months, rather than betting everything on the day a listing goes live.

Common questions

Can I advertise a single listing?: Yes. A campaign can promote one property, a group of listings, or the agency brand. Pair one offer with one focused audience so the reporting stays meaningful.
Do I need an agency to run this?: No. Campaign setup is self-service in the Housing Market Ads dashboard. An agency can run it on your behalf if you would rather delegate.