For brokers and mortgage companies

Advertising for Mortgage Brokers and Mortgage Companies

Meet buyers while they are still deciding how to finance the purchase.

Housing Market Ads for mortgage brokers is display advertising shown to people browsing property listings, which is typically earlier in the journey than a search for a finance product. Brokers and mortgage companies target by location, property type and listing type, and remain responsible for their own regulatory compliance in every market they advertise into.

Reach people mid-search, not post-purchase
Target by location, property type and listing type
Transparent per-impression pricing

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Reach buyers earlier in the decision

People browsing listings are usually further from a decision than people already searching for a mortgage product — the finance question is open rather than settled. Advertising in that window puts you in front of the choice while it is still being made.

Focus on the buyers you can actually serve

Location keywords keep a campaign on the portal pages for the market you are licensed in. They follow the market being searched, not where the reader is, so someone abroad browsing that market can still see the ad. Property and listing type help align it with the kind of purchase you are best placed to finance.

Advertise on the searches for a market you are authorised in
Separate first purchase, refinancing and investment intent into distinct campaigns
Send each campaign to a landing page carrying the right eligibility terms

Say only what you can support

Financial advertising is held to a higher standard than most display, and rightly so. Creative and landing pages should state eligibility, name the regulated entity, and carry the disclosures your market requires — and should avoid promising an approval, a rate or an outcome.

Common questions

Can Housing Market Ads promise approvals or rates?: No. This is an advertising platform. It does not lend, broker or underwrite, and no campaign carries any promise about an approval, a rate or an outcome.
Can I restrict a campaign to the territory I am licensed in?: Only by the market being searched. Keywords place the campaign on the portal pages for that market, but delivery is not limited by where the reader physically is, so the ad and the landing page must state who the offer is for and where you are authorised.