For private sellers and landlords
Advertising for Private Sellers, FSBO and FRBO
Selling or renting privately? Put your property in front of the people searching for it.
Housing Market Ads for private sellers is self-service display advertising for a single property — a for-sale-by-owner listing, a private rental, or a home being sold without an agency. The same targeting an agency would use is available for one property, priced per thousand impressions rather than as a commission.
- Advertise a single property
- Target the area buyers are searching
- Pay only for targeted impressions
Advertise without an agency
Self-service campaign setup means a private seller can run the same kind of targeted advertising an agency would, for one property, without a mandate or a commission agreement.
Reach people searching your area
Search-location targeting focuses budget on people looking for property where yours is, rather than on a broad local audience most of whom are not moving. If your property also appeals to buyers from elsewhere, that demand is reachable in the same campaign.
- Advertise a sale, a long-term rental or a short-term let
- Reach out-of-area and overseas buyers searching your location
- Set a daily budget and a launch date that suit a single sale
Keep the listing page doing the work
The ad opens the door; the page it points at closes it. Send the campaign to the fullest version of your listing — accurate photographs, a clear price, and an obvious way to make contact.
Common questions
- Do I need a company to advertise?
- No. An account needs only an email address and a password, and a billing address and a card are added when you submit your first campaign.
- What are my obligations as a private seller?
- You remain responsible for local listing, licensing, disclosure and consumer-protection obligations, and for the accuracy of everything in your advertising.
More answers on the FAQ.