Skip to main content

Real estate advertising

Real Estate Advertising Melbourne

Reach people searching for property in Melbourne, Australia, with keywords that name the place, the property type and the listing type.

Real estate advertising in Melbourne is display advertising on the Australia country portal, australiahousingmarket.com, aimed at Melbourne by naming it in a campaign’s keywords. Add a property type and a listing type and the ad follows the searches for that place, whether the reader is in Australia or abroad. This page sits under the Australia market page.

  • Follows Melbourne searches by keyword
  • Reaches people searching from abroad
  • Research keywords first in the Keyword Planner

Keyword ideas for Melbourne

Specific combinations show clearer intent than one broad word. These are patterns to start from, not a forecast: check them in the Keyword Planner before you commit budget.

  • Melbourne, condo, sale
  • Melbourne, condo, rent
  • Melbourne, apartment, sale
  • Melbourne, apartment, rent

Melbourne within Australia

Melbourne is reached through the Australia country portal. The Australia page covers the whole market; the places that sit alongside Melbourne are Adelaide, Brisbane, Gold Coast, Perth, and Sydney.

Reach people searching Melbourne from abroad

Search-location targeting follows the market being searched, not where the reader is sitting. Someone in another country who is looking at Melbourne property is reached by a Melbourne campaign, which is how overseas buyers, investors and relocating families are addressed.

Plan Melbourne keywords before you spend

The Keyword Planner turns a place, property types and a listing type into keyword ideas, and counts how many matching searches were made on the portals over the dates you choose. Past searches are a guide, never a guarantee of impressions, clicks, enquiries or sales.

Common questions

Can I advertise Melbourne property to people in other countries?
Yes. Targeting follows the market being searched, so a Melbourne campaign reaches people interested in Melbourne wherever they are reading.

More answers on the FAQ.