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Real estate advertising

Real Estate Advertising Shanghai

Reach people searching for property in Shanghai, China, with keywords that name the place, the property type and the listing type.

Real estate advertising in Shanghai is display advertising on the China country portal, chinahousingmarket.com, aimed at Shanghai by naming it in a campaign’s keywords. Add a property type and a listing type and the ad follows the searches for that place, whether the reader is in China or abroad. This page sits under the China market page.

  • Follows Shanghai searches by keyword
  • Reaches people searching from abroad
  • Research keywords first in the Keyword Planner

Keyword ideas for Shanghai

Specific combinations show clearer intent than one broad word. These are patterns to start from, not a forecast: check them in the Keyword Planner before you commit budget.

  • Shanghai, condo, sale
  • Shanghai, condo, rent
  • Shanghai, apartment, sale
  • Shanghai, apartment, rent

Shanghai within China

Shanghai is reached through the China country portal. The China page covers the whole market; the places that sit alongside Shanghai are Beijing, Chengdu, Guangzhou, Hangzhou, and Shenzhen.

Reach people searching Shanghai from abroad

Search-location targeting follows the market being searched, not where the reader is sitting. Someone in another country who is looking at Shanghai property is reached by a Shanghai campaign, which is how overseas buyers, investors and relocating families are addressed.

Plan Shanghai keywords before you spend

The Keyword Planner turns a place, property types and a listing type into keyword ideas, and counts how many matching searches were made on the portals over the dates you choose. Past searches are a guide, never a guarantee of impressions, clicks, enquiries or sales.

Common questions

Can I advertise Shanghai property to people in other countries?
Yes. Targeting follows the market being searched, so a Shanghai campaign reaches people interested in Shanghai wherever they are reading.

More answers on the FAQ.