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Real estate advertising

Real Estate Advertising Germany

Put your Germany listings, projects and services in front of people who are searching for property in Germany.

Real estate advertising in Germany is display advertising placed inside the Germany country portal, germanyhousingmarket.com, one of the 34 portals that Housing Market Ads campaigns run on. A campaign is targeted with keywords for the place, the property type and the listing type. The official currency is Euro, so write prices the way Germany buyers read them.

  • Follows Germany searches by keyword
  • Reaches people searching from abroad
  • Research keywords first in the Keyword Planner

Advertise where Germany property is searched

germanyhousingmarket.com is the Germany country portal, part of the Europe group of the network. A campaign appears on portal pages whose address contains every word of one of its keywords, so the place, a property type and a listing type do the targeting.

  • Name Germany in your keywords so the ad follows searches for it
  • Add a property type such as condo or villa to match what people want

Cities and areas in Germany

Narrow a Germany campaign to a city or area by naming it in your keywords. The pages linked below cover Berlin, Cologne, Frankfurt, Hamburg, Munich, and Stuttgart, each with keyword ideas for that place.

Reach people searching Germany from abroad

Search-location targeting follows the market being searched, not where the reader is sitting. Someone in another country who is looking at Germany property is reached by a Germany campaign, which is how overseas buyers, investors and relocating families are addressed.

Plan Germany keywords before you spend

The Keyword Planner turns a place, property types and a listing type into keyword ideas, and counts how many matching searches were made on the portals over the dates you choose. Past searches are a guide, never a guarantee of impressions, clicks, enquiries or sales.

Common questions

Can I advertise Germany property to people in other countries?
Yes. Targeting follows the market being searched, so a Germany campaign reaches people interested in Germany wherever they are reading.

More answers on the FAQ.