Skip to main content

Real estate advertising

Real Estate Advertising Singapore

Put your Singapore listings, projects and services in front of people who are searching for property in Singapore.

Real estate advertising in Singapore is display advertising placed inside the Singapore country portal, singaporehousingmarket.com, one of the 34 portals that Housing Market Ads campaigns run on. A campaign is targeted with keywords for the place, the property type and the listing type. The official currency is Singapore Dollar, so write prices the way Singapore buyers read them.

  • Follows Singapore searches by keyword
  • Reaches people searching from abroad
  • Research keywords first in the Keyword Planner

Advertise where Singapore property is searched

singaporehousingmarket.com is the Singapore country portal, part of the Asia group of the network. A campaign appears on portal pages whose address contains every word of one of its keywords, so the place, a property type and a listing type do the targeting.

  • Name Singapore in your keywords so the ad follows searches for it
  • Add a property type such as condo or villa to match what people want

Cities and areas in Singapore

Singapore works as a single market. Narrow a campaign to a district or neighbourhood by naming it in your keywords, so the ad follows the searches for that area.

Reach people searching Singapore from abroad

Search-location targeting follows the market being searched, not where the reader is sitting. Someone in another country who is looking at Singapore property is reached by a Singapore campaign, which is how overseas buyers, investors and relocating families are addressed.

Plan Singapore keywords before you spend

The Keyword Planner turns a place, property types and a listing type into keyword ideas, and counts how many matching searches were made on the portals over the dates you choose. Past searches are a guide, never a guarantee of impressions, clicks, enquiries or sales.

Common questions

Can I advertise Singapore property to people in other countries?
Yes. Targeting follows the market being searched, so a Singapore campaign reaches people interested in Singapore wherever they are reading.

More answers on the FAQ.