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Real estate advertising

Real Estate Advertising London

Reach people searching for property in London, UK, with keywords that name the place, the property type and the listing type.

Real estate advertising in London is display advertising on the UK country portal, ukhousingmarket.com, aimed at London by naming it in a campaign’s keywords. Add a property type and a listing type and the ad follows the searches for that place, whether the reader is in UK or abroad. This page sits under the UK market page.

  • Follows London searches by keyword
  • Reaches people searching from abroad
  • Research keywords first in the Keyword Planner

Keyword ideas for London

Specific combinations show clearer intent than one broad word. These are patterns to start from, not a forecast: check them in the Keyword Planner before you commit budget.

  • London, condo, sale
  • London, condo, rent
  • London, apartment, sale
  • London, apartment, rent

London within UK

London is reached through the UK country portal. The UK page covers the whole market; the places that sit alongside London are Birmingham, Bristol, Edinburgh, Glasgow, and Liverpool.

Reach people searching London from abroad

Search-location targeting follows the market being searched, not where the reader is sitting. Someone in another country who is looking at London property is reached by a London campaign, which is how overseas buyers, investors and relocating families are addressed.

Plan London keywords before you spend

The Keyword Planner turns a place, property types and a listing type into keyword ideas, and counts how many matching searches were made on the portals over the dates you choose. Past searches are a guide, never a guarantee of impressions, clicks, enquiries or sales.

Common questions

Can I advertise London property to people in other countries?
Yes. Targeting follows the market being searched, so a London campaign reaches people interested in London wherever they are reading.

More answers on the FAQ.