Targeting
Retargeting Property Shoppers
Keep your brand present with people who have already shown property intent.
Retargeting re-reaches people who have already interacted with your advertising or website. Housing Market Ads is relevant to it as the first touch: an audience assembled from people actively shopping property in a chosen market is a more specific starting point than one assembled from general site visits.
- Start from a property-intent audience
- Complements your existing channels
- Simple per-impression pricing
The first touch decides what retargeting is worth
Retargeting can only re-reach the audience you already gathered. Gather it from people browsing property in the market you sell into, and every later impression inherits that relevance. Gather it from broad traffic, and you spend the rest of the funnel filtering.
Works alongside your other channels
Housing Market Ads is a specialist real estate channel intended to sit alongside general advertising platforms rather than replace them. Retargeting through those platforms is configured there, using their own tags and audience tools, subject to the consent requirements that apply.
Common questions
- Does Housing Market Ads run the retargeting itself?
- No. Housing Market Ads has no retargeting of its own and no tracking tag. Retargeting through another advertising platform is configured in that platform, under its rules and consent requirements.
More answers on the FAQ.